Free Resource
Data Health Checklist
Assess your organisation's data maturity in 10 minutes. Work through each item and identify the gaps holding your business back.
1Data Collection
- All key business events are tracked (sales, signups, drop-offs).
- Data is collected consistently across all channels.
- Data collection is automated — no manual entry for core metrics.
2Data Storage & Quality
- Data is stored in a centralised location (warehouse / database).
- Duplicate or inconsistent records are identified and managed.
- Data is validated at the point of entry.
3Reporting & Dashboards
- Leadership has a live KPI dashboard they check regularly.
- Reports are generated automatically — not manually every week.
- Every team can access the data they need without asking IT.
4Data Culture
- Decisions in meetings are backed by data, not just opinion.
- There is a clear owner for data quality in the organisation.
- The team has basic data literacy (can read charts, ask data questions).
5Security & Compliance
- Access to sensitive data is role-based and audited.
- Customer data is handled in compliance with applicable regulations.
- Data is backed up and recovery processes are tested.
How to Score
✅ 12–15 items: Strong data foundation. Ready to scale.
⚠️ 7–11 items: Good start — key gaps to address for growth.
🚨 0–6 items: Significant gaps. Data is likely costing you growth.